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  1. CONSUMERS (Häftad)

    av

    ERIC J ARNOULD, LINDA PRICE, GEORGE M. ZINKHAN

    ISBN: 9780071247092 - UTGIVEN: 2003-04

    Analyses how and why consumers purchase and consume the way they do. This work outlines both the individual and social factors that influence these processes. It presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. It also provides the developments in the areas of tec[...]

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    från 475.00 kr